Sunday, November 26, 2006

Strategies For Article Marketing

You’ve read all the articles telling you that you should write articles, but there are hundreds of article databases out there. How do you decide where to submit your articles? I have a couple of strategies that bring me results.

First, I always read just a few articles from any directory I’m considering submitting to, to see what type of advertising is being used on their site. I do not want my family friendly articles on sites that allow what I consider to be questionable advertising. If the advertising is not family friendly, I will not submit my articles. I have also deleted my articles from sites that changed their advertising policies and began accepting non family friendly advertising. Continue to monitor sites that carry your articles.

Next, I submit only a few articles to a directory and then I monitor those submissions to see how long they take to go live. There is no way to know if a directory is active until you submit your articles. Just like any other business, directories come and go. Just because it was active last year, does not mean it is still active this year. Don’t waste your time submitting more than 3 articles at one time in the beginning. There are so many wonderful directories out there, that I refuse to invest my time submitting to directories that take months to approve my articles. If I submit my article today I expect to see it live within a few days. Remember the reason you are writing articles is to help others and get your name out there. If your articles are not live, your name is not being seen.

I prefer to submit to directories that allow me to check my stats on a regular basis. I want to know how many others are reading my articles. If your articles are not being read, then your name is not getting out there. Why are your articles not being read? Have you chosen a topic or written on a subject that folks are not reading? Or did you submit your article to a directory that is not getting enough traffic for others to read your article? Two very high traffic directories are and I monitor my stats daily on those two directories. I also submit every one of my articles to both of these directories. They are the first two directories to receive all new articles I write. The stats from these two directories tell me that my articles are being read and are wanted by others. So, if I view my stats on another directory and see that my article has only been read once or twice, I do not continue submitting articles to that directory.

The last thing I do is to use both Google and MSN and search for my name. I want to know what directories are getting their pages indexed quickly and where my articles are showing up. I submit my articles to the directories that are getting me the exposure.

By using all of the above strategies, my articles are being read and folks are clicking through to my site.

Article by:

Audrey Okaneko has been marketing online for several years. She can be reached at or visited at

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