Six Easy Ways to Increase Your Craft Sales
By: Louise Longworth
Whether you sell your crafts at craft fairs, home parties or another face-to-face outlet, these six easy ways to increase sales will come in useful. I’m definitely not a born sales person, so these tips will help those of you who, like me, don't like to be 'pushy', but still want to maximise your sales.
1. No false modesty
When customers compliment you on your creations, thank them, rather than getting embarrassed and mumbling that actually it’s not that great, anyone could do it, etc. Be proud of your crafts and don’t be afraid to tell people about the high quality and unique features.
2. Honest benefits
Let people know about the benefits of your crafts, especially if they’re applicable to that customer. And if something looks really good on a guest, tell them so! Give them a good reason to buy something for themselves.
As long as you keep it honest, you’re helping your customers, so they won’t mind. The same goes for pointing out matching items or special offers.
3. Touchy feely
Increase your craft sales by letting your customers touch, smell or try on your items if it's appropriate. If I see someone looking at a piece of my jewellery I always encourage them to try it on - they think I'm doing them a favour by letting them wear it, and it's one of the easiest ways to make the sale.
Similarly, if your craft is wearable always wear some samples yourself - it always looks better on a real life model.
4. Make the most of special occasions
If Mother’s or Father’s Day is coming up, remind your customers! Point out which items would make good gifts for these occasions. Make sure you’ve got plenty of Christmas themed crafts on display from October onwards.
5. Good range of prices
Have a good variety of prices, from inexpensive stocking fillers to your top of the range craft item. It’s always a good idea to have a few inexpensive items near you that people can add on at the last minute. If someone is spending £9, they’ll usually be more than happy to add a £1 item on to round it up to £10. Key-rings, bookmarks or greeting cards are some ideas for these, or try fridge magnets with mini versions of your crafts. You’ll find these small amounts add up quickly and make a big difference to your overall sales.
But equally, you should always have a few of your more expensive crafts available. Sometimes a guest is looking for a very special gift for someone and wants to spend a bit on it, and you don't want to miss out on that sale! Having higher priced items also gives an impression of overall quality - you don't want to be confused with cheap imports!
6. Be friendly
This is one of the best ways to increase sales. Just as in any selling outlet, smiling and being friendly is probably the most important thing you can do. If customers like you they’ll be happy to support you, but if you’re hiding in a corner, grumpy and monosyllabic they’ll take their business elsewhere. Wouldn’t you?
Louise Longworth works from home selling her handmade jewelry at home parties, and has published a website to help other crafters do the same. Craft-Selling-Parties.com